Question:

Will the Minister of TOURISM be pleased to state:

(a) the details on the aggressive marketing campaigns that are being planned or executed
by the Ministry to showcase lndia’s diverse cultural heritage, natural beauty, and
tourist attractions, to increase its visibility on the global stage;
(b) the manner in which Government intend to collaborate with various stakeholders,
such as state tourism boards, travel associations, and private sector entities to ensure
the effective implementation of these policy changes and marketing initiatives; and
(c) whether the Ministry have any targets or benchmarks with respect to the anticipated
increase in tourist arrivals and revenue generation from tourism activities following
the implementation of these measures?

Answer

THE MINISTER FOR TOURISM (SHRI G. KISHAN REDDY)

(a): Ministry of Tourism, Government of India promotes India as a holistic destination in
tourism generating markets to showcase various Indian tourism products and tourism
destinations of the country to increase India’s share of the global tourism market. The
following activities were undertaken:

(i) Ministry of Tourism, India and various State Tourism departments attended
WTM 2022 in London, FITUR 2023 in Madrid, ITB 2023 in Berlin, ATM
2023 in Dubai and IMEX 2023 in Frankfurt, Germany. During the
participation, the Ministry of Tourism had B2B meetings with foreign Tour
Operators, Travel Agents and various other stakeholders. The Ministry also
organized the Press Meet to apprise the travel media of India’s preparedness to
welcome international tourists post pandemic. To facilitate the networking of
travel trade, India Evenings were also organized. Further, India pavilion
showcased varied tourism products including niche tourism products such as
cuisine, wellness, yoga, wildlife, and luxury etc.

(ii) Ministry of Tourism had conducted first round of virtual road showsIncredible India Reconnect event in Nine countries in the month of April-June,
2022 Oman, USA, Germany, Australia, Singapore, Thailand, Spain, UK and
France. The second round of India Reconnect event for top Nine source
countries/Road Shows were conducted in the month of July – September, 2022
in Italy, Portugal, Japan, South Korea, Malaysia, Sri Lanka, Netherlands,
Canada and France.

(iii) To increase the footfall of international tourists in Buddhist destinations in
India, Ministry of Tourism had organized international quiz competition
focused on the life of Buddha and various places/sites associated with Buddha
and Buddhism in India. The objective of the quiz competitions was to increase
the footfall of international tourists in Buddhist destinations in India, and to
arouse the curiosity among the youth and students in Buddhist countries such
as China, Vietnam, Cambodia, Sri Lanka etc. to visit India.

(b) & (c): The above objectives were met through an integrated marketing and
promotional strategy in association with the Travel Trade, State Governments, Indian
Missions and Indian diaspora. The Government continuously engages with industry experts
and other relevant stakeholders and take their suggestions and feedback for promotion of
varied tourism products of India.

On the request of Ministry of Tourism, the MEA has designated Tourism officers in
the Indian Missions.

In order to boost visitor arrival Ministry of Tourism, Government of India has
declared “Incredible India! Visit India Year 2023”.